Market intelligence, strategic playbooks, and proven tactics for the longevity economy. Data-driven insights from experts who live and breathe senior care.
What AI marketing in 2026 really means for B2B senior care. Learn how strategy, clarity, and trust matter more as AI reshapes expectations.
B2B marketing in 2026 is shifting from growth at all costs to efficient growth. Learn how senior care and niche B2B organizations can drive impact, trust, and sustainable results.
Great content alone doesn’t drive results. Learn how clarity, structure, and continuity turn content into connected experiences that convert.
Discover 5 practical ways senior care solution providers and other niche B2B marketers are using AI to sharpen strategy, boost SEO, personalize outreach, and strengthen trust with decision-makers.
Skilled nursing providers are being judged online every day. Learn why managing your reputation is critical for trust, referrals, and visibility.”
Most marketers are using GPT-4 wrong””especially in complex fields like senior care. Here's how to make AI work with your voice, not against it.
"Nearly 1,900 senior living communities earned ‘Best’ rankings from U.S. News. What do they know that you should? Reputation is now a core strategy””driving visibility, satisfaction, and occupancy."
Niche marketing drives smarter growth. Learn why going narrow helps B2B brands stand out.
Discover 10 low-cost, high-impact marketing tactics built for senior care pros. Smart, scrappy strategies to help you do more with less.
Learn why clear positioning, storytelling, and strategy give B2B senior living brands a competitive edge in a crowded, complex market.
Here are a few key trends shaping the future of aging services to keep in mind when navigating the road ahead.
Account-based marketing isn’t new. But it’s still the strategy driving 234% faster pipelines and 58% larger deals. Here’s why it still works.
Google’s AI-powered SGE is transforming search behavior & impacting businesses. Learn actionable strategies to adapt, enhance online visibility and thrive.
CC Andrews, of Quantum Age, led a panel discussion on “Leadership in Times of Crisis” at the Long-Term Care & Senior Living CXO Summit, June 3-4, in San Diego.
CC Andrews, of Quantum Age, was appointed to the board of directors for Cleveland’s Entrepreneurs’ Organization’s Accelerator (EOA) program.
CC Andrews, of Quantum Age, was featured in Provider Magazine’s June cover story, “Building Relationships to Rejuvenate the Market.”
Early evidence suggests that mAbs treatment can reduce the viral load which may lead to milder symptoms and help speed recovery.
For long-term and senior care providers, the challenges of managing COVID-19 reinforced the importance of an engaged and positive culture.
When a customer shares their unsolicited experiences, you know you’re doing things right.
A panel of experts presented opportunities to diversify offerings by creating new models of care at the Long-Term Care & Senior Living CXO Summit, in Miami, Florida.
The 2020 Environments for Aging Virtual Conference addressed this topic with the webinar, The Memory Care Design Challenge: Design Criteria That Score Winning Outcomes for Individuals, Groups, and Staff.
Dedicated marketers are moving forward along a different path, namely that of virtual events.
Refocus your existing events budget on new business development and outreach strategies, including options like sponsoring online events and creating your own virtual events.
Among the most common challenges we’re seeing from communities is how to maintain resident engagement during this time of COVID-19 proximity restrictions. We’ve surfed the web and borrowed from others’ lists to bring you this quick group of resources
While the focus right now is dealing with COVID-19’s immediate impact on business, don’t lose sight of the pandemic’s long-term implications.
Yes, you still can and should market during a crisis, but it’s important to do it ways that inspires and comforts customers/clients and supports your brand in a positive way.
The situation regarding COVID-19 seems to evolve daily. However, there are some key issues organizational leaders need to understand to effectively and responsibly strategize respond to the virus moving forward.
It usually begins at about the second week of December: articles and blog posts proclaim and predict the future of the following year.
Vendors love the Environments for Aging conference, but encourage organizers to keep it small.
Experts shared insights on making technology decisions in senior living that differentiate in market and advance culture at Environments for Aging.
Very soon, participants of Argentum’s Senior Living Executive Conference will be collecting in San Antonio, Texas. This town is packed with things to do ”“ restaurants for every taste (and budget); shopping; adventure; and plenty of spots to simply relax and unwind. And take it from me, a resident of San Antonio, the choices can be overwhelming.
Companies invest a lot of money in sponsoring membership associations. And for good reason: These associations can be ideal markets for companies, and companies that align with associations as sponsors can increase the likelihood of achieving their business goals with the association’s members. The power of affinity is significant.
While there are lots of different state-level meetings of this association of senior living organizations, the question invariably refers to the Big Kahuna of conventions, the national LeadingAge conference (in Philadelphia in 2018, in San Diego in 2019).
Ever since social media platforms took over our lives, they have moved forward with a continuous evolution. In the beginning, long-term and post-acute care (LTPAC) providers just posted marketing content and crossed their fingers. Today each platform offers a range of strategic marketing tools to help businesses promote their products, services, and brands, while also helping to attract prospects and customers.
Gone are the days of generating tons of low-quality, “content-farm” copy ”” a common practice in the past. Today, content has to be excellent, add value, and engage visitors.
Options for promoting organizations used to be simple: print ads, brochures, and press releases were the mainstays. Today the content marketing landscape is much more diverse and has expanded far beyond merely old-school methods. Now, to conduct content marketing campaigns that work, marketers need to create a wide range of content. What’s more, they need to use their content tools in the right order to move prospects through the buyers’ journey (the marketing funnel) ”” including attracting, nurturing, and converting.
An effective way for a company to market to its target industry or profession is to become a corporate sponsor or partner of trade or professional associations.
How are you going to attract future generations to join your workforce? Experts recommend these best practices: • Be purpose- or mission- driven • Listen to your staff • Empower workers with some level of autonomy • Be a diverse and inclusive organization.
Understand why companies should adapt to the many types of new media; focus on messaging and content; and create a media relations strategy
Corporate event planning is expensive but the DIY route costs you even more. Consider these five hidden costs to DIY event planning that could have you turning to a professional.
Is your marketing strategy leveraging your branded content to the max? Learn how to get the most out of your content marketing investments and boost your branding all year long.
Corporate partnerships with associations can help post-acute organizations be leaders, especially when both sides maximize the relationship. See how you can improve your partnerships in a mutually beneficial way.
Innovation. Does the very idea excite and terrify you at the same time? After all, innovation can lead to tremendous growth and success. It can take you in exciting new directions or help you make forward progress on your current path. At the same time, however, coming up with innovative ideas can be intimidating. Brainstorming often is accompanied by stress, anxiety, and blank stares. But here’s the good news: you already have a diamond mine of opportunities and ideas; you just need to learn to mine them.
Companies invest a lot of money in sponsoring membership associations. And for good reason: These associations can be ideal markets for companies, and companies that align with associations as sponsors can increase the likelihood of achieving their business goals with the association’s members. The power of affinity is significant.
More companies are starting to realize that being age friendly isn’t just good business, it’s also good for business.
Report offers recommendations for tackling loneliness in the longevity economy.
SNF cost report demonstrates need to understand hospital landscape, among other factors.
A study of intergenerational programming in senior housing finds that it's popular but most lack substance.
An overview of predictions about the senior housing industry for 2018.
Cohousing and intergenerational housing are making their mark in the longevity economy.
5 Ways to Obtain Brand Differentiation with Membership and Trade Associations
6 Ways to Achieve your Business Development Goals with Membership and Trade Associations
Why and How to Position Your Company as a Knowledge Leader through Associations
This 2017 ranking of not for profit long term and post acute care providers.
Scientists are getting closer to extending lifespan based on mouse models and telomere research.
Panelists make predictions about longevity economy.
Best practices for senior care and aging services innovation.
City dwellers say they want to stay where they are as they grow older.
The Economist takes a global perspective on aging and the longevity economy.
How to implement an account-based marketing strategy for B2B marketing. This post covers 4 easy steps to ABM.
An examination of the impact of healthcare costs, society security on retirement security.
Builders and remodelers are confident about the future of 55+ housing but will they keep it affordable, accessible, and well-designed?
A deconstruction of corporate partnerships with trade associations, a win-win for both.
Four Impactful B2B Marketing Strategies You May Be Missing Out On
More Americans are likely to need skilled nursing facility care than previously estimated.
Report offers practical and evidence-based advice for effective ways to reframe aging.
A new report examines how 12 countries have responded to global aging.
Baby boomers and Gen Xers have more disposable income, yet Millennials are the focus of marketing campaigns, especially when it comes to women.
Intergenerational programs are beneficial for all involved and providers need to consider incorporating these initiatives into their services.
Report illustrates how states meet measures of long-term services and supports.
Aging 2.0 new report validates that innovation in aging services does exist on a global scale.
There are disparities in life expectancy in the U.S. but it presents opportunities in the longevity economy and aging services.
Quantum Age president elected to Advancing Excellence Board.
The CMS final rule on conditions of participation for long term care facilities creates a opportunities for LTPAC vendors.
A report examines how technology will empower seniors to live longer, healthier, and more independent lives by preventing fraud and abuse, providing greater social connectivity, and improving access to vital information and services.
A recent report contains some valuable insights about the entire continuum of senior care, serves as a reminder that post-acute care stands on the precipice of major change.
An Ohio provider has created an innovative home and hospice care model that reduces hospitalizations through care coordination
Not for profit CCRCs have a golden opportunity to embrace opportunities in the longevity economy.
The longevity economy will be around for awhile--the Millennials will age and they will extend it with the products and services they purchase.
By making content, promoting that content and measuring the results, you will master the content marketing game and get found when prospects are looking for answers.
The two things that matter most when it comes to improving your website’s rankings: Relevance and authority
The 2016 Aging 2.0 conference met some high expectations, but entrepreneurs must pay more attention to including elders in their designs.
A recent Harvard study highlights the deficiencies in the future of housing for the aging population and the longevity economy.
Quantum Age is always on the look out for innovative technologies, and this time we found some furniture designed for individuals with dementia.
The aging of baby boomers, in addition to greater longevity, may have a deleterious effect on the global economy.
SAGE and CC Andrews present innovations in senior care design.
The SMASH and SHINE conferences will feature workshops moderated by Quantum Age aimed at marketing, human resources, and internal communication.
Leveraging technology for LTPAC staff training can take your organization to the next level in education and patient quality care.
Medicaid has become a safety net for many seniors who need long-term care services and support (LTSS), but it appears to be stretched too thin.
A breakdown of the new five-star quality rating system measures and their impact on the overall ratings.
Becky Cook joins Quantum Age Collaborative to help clients navigate the longevity economy.
The Medicare pie is shrinking and post-acute care providers need to prepare for it by embracing value-based purchasing models, bundled payments, and the longevity economy.
QA will manage eHDS/Ability CONNECT 2016 user conference.
QA President Andrews moderates a panel on the importance of data mining in long-term and post-acute care.
QA President CC Andrews presented a session on marketing at the annual ACHCA Convocation.
Seniors are spending more money in the longevity economy.
Bundled payments are becoming more popular due to the model's ability to improve quality and reduce costs, and LTPAC providers should pay close attention to it.
CAST has released new resources for LTPAC providers to help them implement EHRs more easily.
Americans 40 years and older are unprepared and uninformed about long term care, such as home care, senior living and assisted living.
The baby boomer generation, who will longer than any generation in history, will have more time and more money to donate to charities.
AARP report on business opportunities in senior care
A look at the future of senior housing and how it will be affected by the shift to urban centers of innovation and megacities.
Meg LaPorte joins Quantum Age as content strategist
Hospitals can be harmful to elders. Helping seniors stay in the community is a better idea, according to aging guru Bill Thomas, MD.
Dementia Care Specialists Partners with Quantum Age Collaborative on Provider Marketing Kits
Money, Differentiation, Innovation - why they matter in post-acute
Can you differentiate your value proposition to top post-acute referral sources, backed by data-driven proof?
CC Andrews shares her insights for the best at EFA
Quantum Age's CC Andrews Emcees 2015 ACHCA Awards
A review of the segments of the industry - opportunities and challenges
A dream made possible by healthcare's very best: introducing Quantum Age Collaborative
If product or service launches happen less than smoothly, read on.
Education best practices for post-acute care
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